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Join the Cognitive Elite of Marketing 

The Global Association for Neuromarketing and Neurosales Professionals

OUR FRAMEWORK
 

Why Neuromarketing & Neurosales?

Markets are crowded with marketing & sales professionals using the same AI tools, frameworks and tactics every single day across industries.

The real difference is not another random certification or another tool. It is understanding how people actually decide, how they reduce risk, how they justify a purchase to themselves in real situations.

In a noisy environment, behavioural competence becomes strategic power. It separates professionals, agencies and marketing teams who just run campaigns from those who influence direction, pricing, positioning and ultimately revenue for their organisations.

The era of behavioural professionals has begun, be part of it.

MORE REASONS

INN Behavioural Conversion System

A system based on customer behaviour that shows where your marketing is losing conversions and what to change to fix it through immediate, prioritised actions. 

It is built on two core proprietary frameworks integrated into the system.  

All outputs are delivered through a structured dashboard, where you can visualise performance, identify bottlenecks, and follow guided actions tailored to your specific gaps. 

Behavioural Decision Index 

Diagnoses behavioural risks across your marketing using structured, fact-based questions based on five key dimensions. Immediate results.

Behavioural Transformation Architecture

Translates diagnostic insights into clear, prioritised actions to improve how decisions are formed and accelerated.

Behavioural Conversion System

See performance, identify conversion gaps, and follow guided actions to improve results. Use tools such as heat maps to help you.

Start Diagnosis

Our Contribution to the Field

While we’re still building, these are some of the core areas through which INN Association will support serious work with customer behaviour and decision making in marketing and sales.

Forums & Events

Forums, webinars and discussions bringing professionals together to explore behavioural science in practice.

View Events

Research & Evidence

A curated collection of scientific articles, studies and evidence supporting responsible neuro practice.

Browse Studies

Expert Insights

Editorial analysis and perspectives produced by our specialists, grounded in behavioural research.

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Get Verified - For Individuals 

Neuromarketing & Neurosales Fundamentals Badge

The INN Association Neuromarketing Fundamentals Badge is for marketing and sales professionals who already apply behavioural and neuroscientific principles and want to demonstrate their knowledge, stand out in hiring and increase their earning potential.

It confirms a solid understanding of core neuromarketing concepts and the ability to apply them responsibly in business contexts. It does not represent advanced specialisation, but aligns with INN professional and ethical standards.

Candidates are expected to study two core reference books selected by the INN Association to build conceptual understanding.

The badge is awarded through an online assessment covering theory and practical application. A minimum score of 80 percent is required.

Successful candidates receive a digital badge for professional profiles. It is valid for two years.

Get Verified

Complimentary Executive Talks

INN Association is offering a limited number of executive talks for tech companies. These sessions focus on how behavioral science can drive growth, improve conversions, and strengthen product positioning. 

Companies can choose between two strategic topics.

Choose a Talk

How INN Association Helps You Stand Out

We turn behavioural science into practical strategy that helps individuals, agencies and marketing teams charge more, convert better and generate measurable revenue.

FOR MARKETING AGENCIES

Position your agency at the forefront through certified behavioural frameworks and applied training.

Compete Smarter

FOR INDIVIDUALS

Become a recognised authority in behavioural strategy through accredited programmes and professional validation.

Win Better Clients

FOR MARKETING TEAMS

Translate behavioural insight into measurable growth through corporate programmes and executive training.

Increase Profit

FOR SALES TEAMS

Use behavioural insights to improve persuasion, handle objections more effectively and increase close rates through applied sales psychology.

Close More Deals

FOR STARTUP FOUNDERS

Build stronger positioning, pricing and messaging based on how customers actually think and make buying decisions.

Increase Profit

FOR UX/UI DESIGNERS

Design interfaces based on real human decision behaviour and cognitive bias patterns to improve user engagement and conversion.

Design for Decisions
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Weekly behavioural insights to help you influence decisions in marketing and sales.

 

INN Code of Ethics

The INN Association establishes this Code of Ethics to define ethical standards for the professional practice of neuromarketing and neurosales. This Code promotes responsible, transparent and evidence-based use of behavioural science and neuroscience in marketing and sales, while protecting individuals, organisations and the integrity of the field. All INN members and badge holders are expected to adhere to these principles as a condition of professional recognition.

Read it full

The Next Phase of INN

Structured Programmes from Foundation to Applied Level

Strategic Self-Neuromarketing for Career Advancement

A 10-hour programme on how to apply behavioural principles to position yourself for better roles, higher visibility and strategic promotions.

Register Interest

Behavioural Strategy for Social Media Professionals

A 10-hour programme designed for social media professionals who want to understand how people pay attention, interpret messages and make decisions online. 

Register Interest

Applied Master in Neuromarketing and Neurosales

A six-month professional programme focused on applied behavioural strategy, ethical practice and real-world use of neuromarketing and neurosales.

Register Interest
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Join Our Newsletter

Weekly behavioural insights to help you influence decisions in marketing and sales.