Complimentary Executive Talks
Behavioural Science for Tech Companies
Actionable Insights
Practical behavioral science strategies your team can apply immediately to improve growth, product adoption, and customer engagement.
Real-World Examples
See how tech companies influence customer decisions and improve conversions using behavioural science and customer behaviour insights.
1-Hour Executive Talk
A focused expert talk on how customersfeel, think, and choose, using behavioral science and neuromarketing insights to improve growth.
Choose Your Talk
(May-June 2026 only)
INN Association is offering a limited number of executive talks for tech companies. These sessions focus on how behavioral science can drive growth, improve conversions, and strengthen product positioning. Companies can choose between two strategic topics.
The Psychology Behind High Performing Landing Pages
Learn how to apply behavioral science to improve landing page conversions and reduce drop off.
How Customer Behaviour Drives Tech Growth
Discover what drives customers to choose, adopt, and continue using tech products across tech companies.
Talk 1 -Â 60-min strategic online session
The Psychology Behind High-Performing Landing Pages
Learn how behavioral science improves landing page performance. Increase conversions by understanding user decision making.
• First impression psychology
• Reducing friction and drop off
• Psychological triggers that drive action
• Attention and visual hierarchy
• Trust signals and credibility cues
Talk 2 -Â 60-min strategic online session
How Customer Behaviour Drives Tech Growth
Discover what influences customers to choose and adopt tech products. Apply behavioral science to improve growth and engagement.
• Adoption and user behaviour
• Retention and engagement
• Friction and decision making
• Trust and credibility
• Behavioral growth strategies
Is there a cost for these talks?
Who should attend the talk?
What is behavioural science and how can it help my company?
Is the session open for questions or discussion?
Meet the Speaker
Mary Brandswell,Â
MBA, MSc, MRes, PGDip, Founder of INN Association.
With over 20 years of international experience, Mary has worked across education, technology, fintech, proprietary trading firms, and digital businesses, helping organisations improve conversions by aligning communication with how customers think and make decisions.
She has worked with organisations including Education First, one of the world’s largest private education companies, and fast growing AI companies such as ELSA Speak, applying neuroscience to marketing and growth strategies across international markets.
Her work focuses on helping companies understand how customers decide, adopt, and remain loyal, using practical behavioural insights to drive measurable growth.
Erwin - TEFL Bcn
Mary has supported our company for several years, helping us apply neuromarketing and neurosales to our pricing, messaging, and sales strategy. Her insights changed how we communicate value and improved our conversions.
Clive - Just TeachÂ
Mary joined our business as a partner, bringing strategic and neuromarketing expertise. Her guidance helped increase the company’s value significantly, leading to a successful exit at a substantially higher valuation.
