Be the Startup Customers Naturally Choose
Drive more conversions and make your brand more memorable using marketing psychology, without increasing your marketing budget. A practical 5-hour recorded programme built for real world application for startup leaders.
Register InterestStartup Growth Powered by Customer Psychology
If your startup isn’t getting the traction you expected, the problem might not be your product or the world economy, but how your brand is being positioned in the mind of your potential customers when chosing.
Every element of your brand sends signals. Your messaging, visuals, pricing, and tone all influence how customers perceive you, often before they fully understand your product or benefits.
AI can nowadays execute marketing, but customers are still human. And their decisions are affected by perception, emotion, and subconscious signals in subtle ways.
Companies that understand this will be the ones that stand out in crowded markets, and increase conversions.
This intense 5-hour recorded but hands-on programme is designed to help you rethink your entire marketing strategy, not from your own perspective, but from inside your customer’s mind.
Created by a team of neuromarketing and neurosales specialists with decades of combined experience working with startups, and delivered by Mary Brandswell, this training focuses on practical psychological strategies you can start applying immediately.
Through practical exercises and structured reflection, you will rethink how your brand is perceived, identify missed opportunities, and make smarter strategic decisions designed to improve conversions and accelerate growth.
5-Hour Programme
A focused recorded programme designed for real application and strategic decisions.Â
Â
Led by Industry Experts
Created by leading neuromarketing and behavioural science specialists experienced in startups.
Â
Built for Startup Growth
Improve results without increasing your marketing budget or hiring early.
Â
Programme Overview
• Module 1 •
Make Them Get It, Instantly
Before you post, launch, or run ads, ask yourself: do people really get what I do?
Most brands stay invisible because their message is confusing or forgettable. In this module, you’ll learn how to shape your brand so people understand it, remember it, and talk about it, from the very first second.
Content:
- Video 1: If People Don’t Get It, They Won’t Buy It
- Video 2: Is Your Message Sticking?
- Video 3: Brand Signals: Are You in Control?
- Video 4: The 3-Part Brand Identity Reset
• Module 2 •
The Right People to Build Your Brand
Before building a strategy, launching campaigns, or creating content, you need to decide who is actually going to execute all of this.
The wrong team can quietly undermine everything. Mixed messages, inconsistent tone, and unclear priorities create psychological friction. Customers feel the inconsistency, even if they cannot explain it.
Your team is not just executing marketing. They are shaping how your brand is perceived, how credible you appear, and how confident customers feel choosing you.
That is why choosing the right people is not an operational decision. It is a psychological one.
Let’s fix that now, so everything else works better later.
Content:
- Video 1: Should You Be Doing It All Yourself?
- Video 2:Â Freelancer, Agency, or Strategic Partner?
- Video 3: What Makes a Good Team
- Video 4: How to Lead Marketing Without Being a Marketer
• Module 3 •
Build a Brand People Trust - Without Faking It
Clarity gets attention, but trust is what makes people buy, stay, and refer.
In this module, we’ll explore how trust is actually formed in the brain, and how to build credibility without pretending to be bigger than you are. From subtle signals to emotional consistency, this is where your brand becomes believable
Content:
- Video 1: Why People Don’t Trust You (Even If You’re Telling the Truth)
- Video 2: What Trust Actually Looks Like (And Why You Might Be Missing It)
- Video 3: Case Studies in Trust: What the Brain Responds To
- Video 4: Align the Feeling With the Experience
• Module 4 •
Decision Drivers: Turning Psychology Into Strategy
Content:
- Video 1: Pricing and the Brain: Why People Pay More (Or Walk Away)
- Video 2: Culture and the Mind: How Different Countries Buy Differently
- Video 3: Timing and Decision States: Why People Buy Now (or Don’t)
- Video 4: Your Strategy, Rewired, A New Path to Growth
Frequently Asked Questions
Is this programme theoretical or practical?
How much time does the programme require?
What results can founders expect from the programme?
Is this suitable for early stage startups?
Can I apply this to any industry?
Do I need marketing experience?
Can I get a refund?
Register Interest
and start building a brand customers actually choose..
